Guowei(George) Zhang
Rm.201, Bldg.18, Block of Materials,
Ming Guang Cun ,Beijing, 100088
86-10-66802266
Education
Fudan University Shanghai, China
1992-1996
Bachelor of Business Administration, Marketing.
Ranked first in class in Junior and Senior years; Recipient, merit-based First Rank Scholarship.
Editor-in-chief of University Newspaper, Fudan Society.
1996 class president to Business Administration and Finance Department.
Nanchang Wenhua Middle School Jiangxi, China
1989-1992
Chairman of Student Union
English Skills
Fluent in spoken and written English
TOEFL score: 650
GMAT score: 740
Experience
China National Technical Import and Export Corporation Beijing, China
1998-2000
Senior Project Manager, Power Projects Division
Conducted market research and competitive analysis, identified new business opportunities, and co-designed strategic plan to increase division's annual sales.
Provided financial advice to clients on optimization of $500MM foreign funds. Analyzed foreign exchange exposure and formulated hedging strategies using currency swap and forward contracts.
Managed international competitive bidding and direct contracting for power generation equipment procurement. Evaluated counterparty credit in transactions.
Negotiated equipment import contracts up to $300MM with leading global manufacturers, resulting in price reductions of up to $3.5MM and gross profit of $5MM.
Unilever (China) Ltd. Shanghai, China
1996-1998
Assistant Brand Manager, Sunlight Detergent
Developed and implemented market entry strategy allowing successful product introduction to low-end consumer segment of China (70% of total population).
Test marketed the brand in a 13MM-population area and gained 14.7% volume share in 3 months.
Designed extensive distribution network for nationwide rural penetration that gained 48% weighted distribution within 3 months in test market area.
Developed 10-year business strategy to determine long-term profitability of the brand.
Achieved brand cost reduction by eliminating operational inefficiency and modifying formulation. Resulted in reducing costs by 35% compared to competitors' brands.
Marketing Executive, Detergents
Collaborated with Coopers & Lybrand consultants on a strategic study of mass-market detergent opportunities in China, which led to a major brand development project for the company.
Planned annual brand activities. Forecasted and controlled advertising and promotion budgets.
Designed and administered market research projects. Analyzed results and developed recommendations for use in strategic planning and product modification decisions.
Supervised and briefed advertising agencies and market research companies.
Coordinated internal functional departments to achieve project market share and revenue targets.
Additional Information
Published writer of short stories and prose.
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